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Matt Smith

Chief Marketing Officer

Matt Smith currently serves as the Chief Marketing Officer for Milkshake Concepts. Matt formerly served as Chief Marketing Officer of The Madera Group which included fast-casual Tocaya Organica and the high energy fine-dining concept, Toca Madera. Following Tocaya’s combination with Tender Greens, Matt joined their newly formed holding company, One Table Restaurant Brands where he also served as Chief Marketing Officer, overseeing all marketing operations.


Now, exclusively leading the marketing for all Milkshake Concepts, Matt is focused on continuing to evolve and scale their diverse portfolio across the U.S.